Separates and defines each lash with long-lasting, smudge-resistance color. Experience the Color, Care & Confidence of Beauty Without Cruelty cosmetics. Classic and contemporary shades. Gentle, fragrance-free formulations. NO ANIMAL TESTING - NO ANIMAL INGREDIENTS - SINCE 1963 Beauty Without Cruelty cosmetics was founded in England almost 50 years ago by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is 100% vegetarian and 100% natural. BWC is the leading name in intelligent, responsible and compassionate beauty care. Beauty Without Cruelty is truly the company that cares about you!