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Beauty Without Cruelty cosmetics was founded in England over 50 years ago (in 1963) by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is against animal testing of cosmetics. The brand is also suitable for vegans - no animal source ingredients. BWC is the leading name in intelligent, responsible and compassionate beauty care. Beauty Without Cruelty is truly the company that cares about you!

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