In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Kathleen Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together Noel Gabriel & Kathleen developed the first full line of cruelty-free color cosmetics.
In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry’s leading brands. Later that year, a natural skin care line was developed to compliment the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace.
Today, Beauty Without Cruelty has a full line of body & hair care products that are cruelty-free and vegetarian. The products are made with the finest natural ingredients and aroma-therapeutic essential oils. This body care line compliments the full line of colour cosmetics to meet the needs of every woman.